7.20.2011

Rapaport Group: Re-Distributed Jewelry Industry Reporting

From: rapaportgroup  | Jun 23, 2011  | 95 views
RAPAPORT...

"Jewelry inflation in the U.S. continues as the price of precious metals and diamonds climb. According to comScore, the popularity of online video and the ever-changing habits of viewers present an opportunity to advertise your brand.

A report from Rice University associate professor of management, Utpal Dholakia, businesses can gain traction using "daily deals" websites, but there are many elements a brand must consider. Over the next few years, it is likely that daily deal sites will have to settle for lower shares of revenues from businesses compared with their current levels, and it will be harder and more expensive for them to find viable candidates to fill their pipelines of daily deals, according to Dholakia. In his third study - the most exhaustive study done to date on the daily deals industry - Dholakia found that there is very little difference between companies in the ever-expanding competition for consumer dollars, and it will be difficult for any one site to stand out from the others." - News broadcasts from Rapaport Group

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